Gala Games Part 2: Game Ecosystem Strategy

Quick TakeThe go-to-market strategy of Gala Games is to become a one-stop shop and entry point for Web2 game developers to enter the Web3 gaming space.The relationship between GALA and the game-specific tokens is solely linked through Gala Power, which will be implemented across all of its games to increase the utility of GALA.This research piece will explore Gala Games as a game publisher, including its onboarding strategy, a case study of its flagship game, Town Star, and a brief overview of its metaverse VOXverse.This piece is the second part of the Gala Games two-part series. Introduction to Gala Games can be found in Part 1.