SM Entertainment Joins Forces with Binance to Create P2C Ecosystem for K-pop

Binance and SM Brand Marketing (SMBM) will collaborate to create a worldwide Play-to-Create (P2C) ecosystem. The companies will begin by working together on NFTs and a shared eco-fund. Binance is the largest provider of crypto infrastructure and blockchain ecosystem, while SM Brand Marketing (SMBM) is a subsidiary of SM Entertainment, the renowned South Korean entertainment …